DESIGN
ISN'T
A CHOICE
It's a way of understanding the world, a way of living. Training your eye every day, capturing the essence of an idea, a project, a story, carefully crafted through composition, layering and texture. Developing taste for visuals, refining a style, shaping a narrative.
Creativity at its finest,
a puzzle for perfectionists.
BRANDING
& Design
I represented my personal brand with the concept of the "Eye of Hope." In a very personal way, I aim to convey a feeling of positivity. Even when life tries to bring you down, your mission is to keep looking upward. The human eye is the reflection of the soul, and hope is the fuel for our identity.
Every year, I am challenged to design the official merchandise for the town of Enciso in La Rioja, Spain, in honor of its annual festival. This is the design I created this year.
POSTER
selection
By me.
* Miscellaneous designs, ideas & concepts. *
IS (in fact)
INEVITABLE
✶
COLOR
✶
Experimentation is essential for a fruitful creative process. Crafting the ideal design is similar to selecting the finest ingredients for a dessert, ensuring precise measurements. Design demands a refined taste, which is cultivated through endless hours of sourcing the perfect elements and exploring novel combinations. Time serves as a catalyst for the evolution of an artist and designer, allowing creativity to flourish.
